NISSAN · short company description

Nissan known as a great corporation of Asia is manufacturing cars since the year 1914 and presently it is regarded as the 3^rd largest automobile manufacturer of Japan. Nissan took Datsun in the year 1933 and gave it a new name in the year 1943.

Initial Datsun traveler vehicle came in the year 1935 and sooner Nissan started to export to the Australian region. In the year 1937 Type 15 from Datsun attained the status of first mass- generated car in Japan that was also available in the form of delivery van as well as mini pickup.

Nissan made a decision of bringing an expansion in the production and it urged to enter the market of United States. This step was taken because of the American impact present on Nissan due to designer who was named William R. Gorham. The models, which were sent to United States were the 1200 Sedans which possessed 48 horsepower engine, a packed in pickup along with 37 horsepower which moved on to attain the status of best seller in the 1950s.

When 60s approached Nissan was a noted name in both sides of the pacific region. So, the organization decided to move towards another sector of the market and started selling sporting cars. It started with SPL 210, which delivered 48 horsepower and after sometime it received an up gradation to 85 horsepower model.

For impressing the market of America Nissan introduced Bluebird that possessed coordinated three speed transmission in the year 1962. In the off road department there was the introduction of petrol, which was equipped with a decent quantity of horsepower. In the year 1967 2000 Roadster was introduced and it's was highly appreciated by those who have a love for racing. In 70s sporting line progressed and 240z was successful in attaining the status of best selling sporting car of the world at that time all due to the improved level of comfort and decent price which was associated with it and by 1975 Datsun was successful in attaining the status of number one importer of United States.

In 80s Datsun started to expand for keeping up with the demand and opened newer factories. Majority was sharing the opinion that Nissan cannot get bigger than this the company came forward with a new approach by introducing latest brands of Nissan. One of them was Infiniti and the target was to impress the market with its luxurious offers.

Moving towards 90s new and improved models were manufactured and added to the existing line. The Sentra and Altima attainted the status of best selling models included in the lineup of Nissan. When 1999 approached it was the time to enter the market of Europe an agreement was made with Renault that was a manufacturer belonging to France.

In the year 2002 the idea of Z was redesigned with 350 Z that was a sports car, which was good enough for impressing the masses. The newly designed Support Utility Vehicle will also be present in the lineup of Nissan along with Murano. For sport car lovers Nissan is providing a great treat by releasing GTR which is a handsome sport vehicle.